"I was always fascinated about watches, not because they could tell time — but because they could tell in what times Mankind was living.

Watches have always encapsulated the spirit of the time, its style, its mood, its obsessions, its passions, its musicality. Take a ride with me in our Times Machine; from the 50's birth of cool to the 70's stairway to heaven and the 80's flashy Yuppies…

Don't wait, it's TIME. — S.H."